How do you think you can both show demand, AND a protest against price, I wonder? Hmmm.
And if we don’t agree to that, we’ll still pick up the the international price income from you, and the 500% profit margin retail price from the rest of your country? HOW WILL WE EVER COPE?” “Hey, Ubisoft! We’re going to pay lower international prices for your games if you don’t accept our demands of dropping oz prices to uh… lower international prices.” That’s a real incentive for them to do something. They’re being dicks.īut if you protest legally, what’re you gonna do? Punish yourself by missing out on something cool, which coincidentally they don’t actually see as a protest but as ‘bad sales due to poor game’? So that’s boneheaded. Look, this is clearly douchebag behaviour, right? Price-matching to absurdly-overpriced retail with absolutely no reason or value-add other than to keep the retailers from revolting and refusing to stock your shit. See, this is where I wonder about the anti-piracy brigade. In my three years as Editor of Kotaku the issue of digital pricing has been a discussion local publishers simply refuse to engage in.
The price jump here, as bad as it is, is gentle compared to the one Fallout: New Vegas received some years back.Īnd unlike those two companies, Ubisoft actually took the time to at least respond to customer complaints. Activision and Bethesda spring to mind, with PC games on Steam leaping from $59.95 to $89.95 overnight. In my experience there have been far worse offenders. Firstly, the price jump that Watch Dogs made is actually generous compared to some others I’ve seen. ‘WTF’, ‘WTH’? Regardless of the abbreviation you care to use, this is just another high profile example of one of the worst and most unfair aspects of playing and buying video games in this country.īut before I attack Ubisoft for this practice, it’s worth giving them the benefit of the doubt on a few issues. “Australia Tax” was the unanimous cry in almost every single email I received. Almost instantly complaints hit the Kotaku inbox. Last night Ubisoft changed the pricing of Watch Dogs on Steam, increasing the price from US$59.95 to US$74.95 in an instant.
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